Artists Negotiating; Emotions, Power Dynamics and Value Perception

Negotiation is an inevitable, yet often daunting, part of an artist’s journey. Whether it is discussing the price of a piece, the terms of an exhibition, or the rights to reproduce their work, artists constantly find themselves in a space of mediation. There is always a mediator between the artist and whoever is on the other side of the transaction—be it a collector, a gallery, a publisher, or an institution. Sometimes, this mediator is a third party, like a gallerist or agent. Still, the artist must often step into this role themselves, wearing the negotiator's hat, even if it feels unnatural or uncomfortable.