The Artist Website: As a Living Studio and a Dynamic Gallery

An artist’s website is far more than a digital calling card—it is a dynamic space, a living studio where your work, vision, and professional identity meet the world. Besides the fact that you own and govern over it, it can speak for you when you are not in the room to showcase your art and the values, processes, stories, and aspirations that define your practice. Creating a website can feel overwhelming, but it begins with clarity: What is your website for? For some, it is a portfolio, a clean, curated space where artworks are thoughtfully displayed. For others, it is a shop, a hub for connecting with collectors or clients. For many, it is a multifaceted platform: a place to write, document, and share the behind-the-scenes processes that build intimacy with audiences. Understanding your goals from the outset will shape your site's content, design, and tone.